Government-funded business delegation
Saudi Arabia: Business opportunities in biotechnology, analytics & laboratory technology
Five days for German companies: in-depth market insights, relevant contacts and individually prepared meetings with potential partners and decision-makers in Riyadh and Jeddah.
Saudi Arabia: Market & business opportunities.
Saudi Arabia is one of the Middle East’s most important growth markets. Under Vision 2030, the Kingdom is investing extensively in economic diversification, modern healthcare, research and development.
Demand is rising for high-quality analytical, biotechnology and laboratory solutions – from medical diagnostics and industrial analytics to environmental testing, biotechnology applications and automated laboratory processes.
The expansion of modern hospitals, research centres and laboratory facilities creates tangible market-entry and long-term partnership opportunities for German technology providers, specialist service companies and suppliers.
Target group
Who is this delegation for?
The delegation is aimed at German providers considering concrete expansion steps in Saudi Arabia, seeking partners or looking to grow their existing activities in the market.
Your benefits as a participant.
In-depth preparation, direct access and a programme consistently focused on tangible business opportunities.
Individual B2B meetings
Carefully prepared meetings with potential customers, partners and decision-makers.
First-hand market insight
Briefings on the sector, regulation, and the legal and economic framework.
Visibility in the target market
Present your solutions to a selected professional audience.
Access to companies and projects
Company, site and project visits tailored to the participants’ profiles.
Relevant network
Exchange with decision-makers from healthcare, research and industry.
End-to-end support
Organisation, matchmaking and follow-up by AHK Saudi Arabia and Globalia Connect.
Preliminary programme
Five days to advance your market entry.
Market knowledge, visibility and tangible business contacts.
From Riyadh to Jeddah.
Arrival & opening
Individual arrival in Riyadh, followed by a joint dinner and introductions.
Country briefing
Market overview and meetings with relevant public-sector stakeholders.
Presentations & networking
Company presentations and exchange with industry professionals and multipliers.
B2B meetings & company visits
Individual meetings in Riyadh and onward travel to Jeddah.
Meetings & conclusion
B2B meetings as well as company and government visits in Jeddah.
A preparatory webinar provides market and project information as well as organisational guidance ahead of the trip. The final programme will be tailored to the composition of the delegation.
Participation & documents
Publicly funded with transparent fees.
Participation fee by company size
and fewer than 10 employees250 €
and fewer than 750 employees850 €
or 750 employees or more1.500 €
All amounts are net and subject to statutory VAT. Participants cover their own travel, accommodation and meal expenses. The individual consulting services are certified in accordance with the EU de minimis regulation.
Project documents
Commissioning body & project partners
Strong partners for your market access.
Commissioned by
Project delivery
Industry partners
Your contact & project lead
Interested in the Saudi market?
I will be happy to answer your questions about the project, the target group and further market-development opportunities in Saudi Arabia.
Valeria Frattesi
Managing Director · Globalia Connect

